Deliberico's CEO, Ana Hernández, recently participated in the 11th World Olive Oil Exhibition (WOOE in Madrid), held in Madrid, Spain on February 26 and 27, 2024. This globally renowned event serves as a pivotal nexus for countries and companies engaged in the olive oil sector, aiming to fortify existing business relationships and explore new market opportunities.
The Finest Olive Oils from Around the World
The exhibition featured an impressive display of the finest olive oils worldwide, offering attendees, including Ana, a unique opportunity to discover and appreciate the most acclaimed products of the year.
Ana was particularly enthused by the exceptional quality and diversity of exhibitors, showcasing the latest innovations in packaging and presenting an evolving image of olive oil products. She expressed admiration for the industry's dedication to elevating not only the quality of the oils but also their visual appeal.
Olive Oils with Medicinal Properties
Among the highlights were the unveiling of olive oils with medicinal properties, positioning themselves as superfoods. Ana was particularly intrigued by Prophenoil, a brand embodying a 100% natural source of biofunctional superfood of the highest quality, boasting elevated phenolic content. This innovative product represents a growing trend in the industry towards holistic well-being.
A Producer That Preserves Tradition
During her visit, Ana highlighted a noteworthy Spanish producer, La Lobilla, who stands out for crafting a variety of olive oil from Lechín and acebuche, milenarium olive trees. This producer's commitment to using ancient olive tree varieties reflects a dedication to preserving tradition while embracing innovation.
What Deliberico Takes Home from WOOE in Madrid
Attending the WOOE provided Deliberico with valuable insights into emerging trends and allowed the company to establish connections with key players in the global olive oil market. As a result, Deliberico remains at the forefront of the industry, ensuring that its offerings continue to reflect the highest standards of quality and innovation.
Explore our selection of Spanish olive oils and olive oil and vinegar, or read about our visit to Madrid Fusión 2025.
As always, you excel in the quality of the products you represent and the service your company provides.
Gracias
Sergio on
Thank you Ana Hernandez! Great job! Proud of you
Celene Almagro on